Raising the Bar on World Wines


Vintage Wine Company has a wide selection of wines we distribute from foreign countries, but we also can deliver numerous choices of domestic wines. International wines have a strong cachet among many wine buyers, but are they really better wines?

The answer is not that simple.

International wines come from a multitude of regions with specific conditions that control the type of grape and growing season for each region. It's part of the reasons why true Port, or Porto, can only come from one valley in Portugal, and why Germany has better success with white wines rather than red.

The United States competes effectively with foreign wineries because our chief wine producing state, California, by itself has a variety of wine-growing regions with conditions that match the main wine producing regions of the world. The growing experience and sophistication of California vintners since the '70s raised the bar for all American wine producers, and has challenged international vintners to not take their own capabilities and traditions for granted.

Wine consumers are also becoming more sophisticated, and adventurous. While wines such as Cabernet, Pinot Noir and Chardonnay are still the common choices, consumers are willing to take a chance on wines from grapes they've never heard of grown in countries not necessarily high on the list of wine growing regions.

Among the promotions retailers can consider is to invite their regular customers to take a virtual trip around the world by trying out of the ordinary and often surprising wines that originate in Europe, Africa, Australia, New Zealand, and different states in the U.S. Raising the interest and sophistication of the wine consumer can increase customer loyalty and your reputation as a wine seller.

Tags: Burgundy